Trends in logo design 2020

There’s always a ton of research, testing, packaging matching and even applying multiple formula amendments before the product becomes a thing. But that’s not the point today. The product itself is not enough for a successful first encounter. It needs a brand to wrap it around, make the initial impression, emphasize the values, and encourage the purchase. For the customer, the brand begins with the logo.

So, here’s our guide in 2020’s trends in logo building, to help you show off how your brand is making a difference the modern way.

LOGO TRENDS 2020: 

 Flexible logo 

Here, responsiveness stands in the first place, meaning that the logo must be easily recognizable in various sizes and resolutions. Before even sketching the first prototype, consider how it should present on large billboards and whether it will be just as good in a mobile app. That’s why it’s necessary to prepare different versions of the logo – a mere icon for web or apps, and full-scaled with text or even extended for the website and printing.



Simple 

Simplicity has always been a golden rule in logo design. Nowadays it’s not enough though, and the trends tell us to simplify things even further. Logos are most often exposed on smaller surfaces, and details are fading and thus get just unnecessary. Optimal here is to look for simple logos, free from extra details, and saturated with contrast colors instead.



Short text  

The shorter the logo text, the better. If the brand’s title is derived from your name, using the initials is a great option to shorten it. Also, try shooting at least several examples of the underneath slogan to find the one most concise but informative. Don’t be afraid of using the direct description of what you specialise in. Remember – simplicity is the golden rule.  



 Vintage logo

  Vintage or retro tint in logos is a constantly growing trend, fraught with faded, “bleached” colors, or at times simply black and white. Most used fonts are serif or handwriting. The emblems usually refer to old-fashioned characters or literal trademarks for easier recognition. Most emblems come in circle, square or – on top of trends right now – hexagon shape.



Color gradient 

An approach on top of trends among brands who look for fresh and vivid visual identity. The trick is to keep the gradient subtle, for it’s too easy to go overboard.  



Arched text  

Arched text is a perfect match for vintage logos. In the first place it’s used to add a tint of liveliness and accent the unicity. The options include both adding shaped text or using the copy itself as the logo. 

Geometry

Not only fashionable, but performing a powerful visual impact, too. Adding vivid colors to round, square or polygon shapes is as guaranteed straight way to ultimate recognizability. Plain shapes are aging proof, and always assure the logo looks professional.



Text-free  

Deliberate missing out on certain elements may be and intriguing technique. Using fuzzy lines, fading colors and omitting letters do an amazing job in terms of creating a catchy eye teaser. 


Watch for updates to see how brands reworked their logos over time in the next article.