SKIN FOOD – The way your skin looks is the way you feed it!

A snowballing trend we call SKIN FOOD came to us from Korea with a bunch of products based on ingredients we used to keep for the kitchen sugar, rice, honey, avocado, caviar, peaches and so on.

It turned out, healthy nutrition is not only good when digested, but once applied on skin -as well moisturizing, cleansing and regenerating exhausted skin.

In view of branding, skin food not only means using food ingredients, but goes even further with brands putting their delicious products into food-like containers reminding those we are used to find in the fridge, like yoghurt, ice cream, milk or eggs.

Once opened, such packaging releases a flow of mouth-watering fumes making us forget it’s just cosmetics and want to just…eat it all.

Creative naming