Fragrant "spells mary" - let yourself be seduced by aromas

Our nose is an amazing medium - the smells it senses often bring back childhood memories, they can influence our behavior, emotions and our purchasing decisions. As we mentioned in the previous article, it is the sense of smell that largely guides us when choosing cosmetics. There is a huge power in fragrances, and although everyone selects them individually to their preferences, one thing never changes - the fragrance has to associate well for us.