Cosmetic trends of 2019
2019-04-25
What will be the cosmetics of the near future?
World exhibitions Cosmopack and Cosmoprof are perhaps the largest in the field of beauty. At the first one, you can see how the packaging and production of cosmetics will change, at the second, what will change in formulas, ingredients and finished products. They take place four times a year in India, Italy, North America and Hong Kong.
Skin tablets
Changes in the packaging market will lead to rethinking of the forms and content of cosmetic products. Ingredients can be used alone or mixed with products. The second noticeable trend is the replacement of large cans with disposable blisters. A little more, and we can carry them in bags, like chewing gum, painkiller or sweetener.
The Wellage company already uses this technology. It has a Real Hyaluronic' Bio Capsule with lyophilized hyaluronic acid: it is dried, frozen, and then placed in a vacuum. It is enough to moisten a tablet of hyaluronic acid with water - and you can get serum. Bliss Pak is responsible for implementing the idea. Bliss Pak marketing and sales director, Richard Park, says that the company is already working on blisters for Shiseido, but declined to disclose details.
Personalization
Selection or creation of products suitable for you is one of the big consumer trends in care, nutrition, cosmetics and hygiene products. There are already such products on the American market: “Proven” skin care, “Function of Beauty” shampoos and conditioners, “Neutrogena” skin scanner, selection of products based on DNA analysis “EpigenCare” and “RYNK” - wrinkle tracker.
The AI HairBot of the Chinese company “Opal Cosmetics” began its work in Asia. It asks the user questions about the structure and current state of hair, the experience of interacting with straighteners, hairbrushes and shampoos. Then the program makes a verdict: hair type A, B, C or D. Seeing the result, the consultants fill you a bottle of finished personalized shampoo. Such customization cannot be called complete: Opal shampoos are made in advance, and not for every consumer.
Superhero - Vitamin C
Vitamin C, perhaps the most popular (along with hyaluronic acid) ingredient in recent years. Still, it is necessary for the production of collagen, it protects fats and fat-soluble vitamins (vitamins A and E) necessary for protecting the body from oxidation, accelerates the healing of wounds and burns and makes the skin even more useful.
With all its qualities, this ingredient is one of the most unstable, sensitive to the action of environmental factors. It oxidizes rapidly in light and in contact with air, forming free elements. And instead of protecting cells, it damages them. Therefore, there are so many forms of vitamin, and researchers and biochemists are exploring the possibility of creating its sustainable form.
New Emotional Experience
Experts of the beauty industry decided that in the century when we spend a huge amount of time in front of the monitor, it is important to give the buyer a new emotional experience. Analysts at Beautystreams research company believe that we will choose products that have an emotional effect: because of unusual packaging, texture, smell, modified form or condition – when cosmetics boil, foam, sparkle, or, for example, melt.
Multitasking products
Marketing analysts throw up their hands: the consumer no longer has time for multistage care, that is, for day cream, night cream, for the eyes, neck. Multitasking products will meet the rhythm of human life in the city: save time, effort and budget.