Back to normal: 5 ways brands deal with coronacrisis aftermath
2020-06-26

Last month feels like one most normal compared to the entire spring of lockdown we had to sit through. Authorities are giving us more freedom to work, do shopping, go out for dinner and all those activities we’d been previously forgetting to appreciate. Yes, we’re doing all this wearing masks, but it still tastes like freedom.
It’s yet before time to speak about total return of normal market turnover, still customers feel ready again test, try and purchase new products. And it’s totally worth inspiring them and evoke even more joy out of the process.
So, here’s five proven approaches some brands are already using to boost the back-to-normal sales scaling.
5 PROVEN METHODS,
that will boost your after-crisis sales scaling
1. Push your Google Adwords – as most businesses have set their online-ads to a cooldown, it’s now the fastest tool to get to the first page of Google’s search results.
2. Launch several new products or at least slightly modify the current to show off your brand’s positive attitude to innovation despite the lockdown crisis and drag more of the customers attention.
3. Apply (even minor) discounts for well-know products. Remember, that clients are doing same hard times, as businesses, so now yellow is the color of price label to cheer people up.
4. Go more active on your social media promotion. Statistics say, people are spending even more time there, than before lockdown, and there’s no reason to not believe them.
5. Remarketing is one proven approach, that hasn’t failed anyone yet. This is the way keep following the customer across other websites and platforms, giving them a constant remind of the products they trust your brands for.