8 key packaging trends for 2022

Catching up with trends buys success. Shaping up trends mirror customers’ expectations, needs or fears. Figuring those need out in time lets us come out with products that meet them the best.

Here are the key trends in cosmetic packaging for 2022.

Inclusiveness and tight personalization

„Inclusive” in the meaning of „tailored to everyone”. Customers look for products and experience matching the way the think, feel look and identify themselves. Within this concept, offering multi-packs or kits would always be a worthy idea, letting the client test several solutions and their combinations. Just keep in mind, that beauty standards are going through metamorphosis, and the era of “masking the imperfections” is passing away gradually. Adjusting products to different complexions, hair types, wrinkles, etc., is a total must-have through 2022.

Little, illustrated patterns on packaging

As for packaging appearance, abundance of tiny and illustrated visual patterns. Not meaning those patters should be random – instead, they should refer to the content. Next year this is going to be the fanciest trick on communicating the product’s formula to the customer through visual signals.

Vintage in style

Vintage has been pumping popularity through the last 5 years, if not more. In cosmetic production, we’re flashbacking towards natural roots and history, leveraging the best of our grandparents’ beauty secrets. Most importantly, avoid missing out on synergy between the packaging’s look and content.

Simple shapes

As for geometry, the new demand turns towards simplified but clear and expressive visuals. In particular, new path leads to a kingdom fine lines and sharp angles.

ECO packaging

A trend, that’s been occupying the top charts for seasons, and the one promising to stay for much, much longer, since taking care of the planet is our natural duty. Consumers stick to brands, that keep up with the strategy of sustainability. Corresponding approach to packaging is the key – utilizing such approaches as REFILL system would be a bulls-eye shot, for sure.

Handy containers and take-away format

Fast living requires products, that fit into the pace – so naturally, one of the most innovative current trends refers to the “on the go” fashion. Originating from food service, the concept is now finding more and more acknowledgement in cosmetic industry.

More and more customers are looking for smaller, handy formats of creams, make-up and other self-care products on daily bases, not just to put in travel bag occasionally. Compact, pocket-sized containers – this the answers to the customers’ growing demand for solutions for the fast-paced society.

“On the go” products should be easy to apply, while the entire packaging designed to be handy, neat, and precise.

Haptic packaging

A trend signifying a new era. The concept is built upon tempting the customer through fancy details, such as applying fancy materials to closures, using scented labels or unconventional printing techniques. The goal of haptic packaging is providing purchase experience that triggers all the most important sensors of the human body: visual, tactile and scent.

Still, the concept stands upon the basic idea – the first few seconds the customer gets in touch with the packaging decide whether the one would tend to give a try to the content.

Packaging for millennials

Millennials, the segment with most varying tastes and moods, stake around 50% of the total consumption, which makes them one of the most desired target group at the same time. At first, they want the brands they use to stand out. In the dimension of packaging, ones that deliver certain courage and drag attention, while delivering some extra value, have the highest number to win the battle of desire.

One of best working tricks in this meaning is “limited edition” approaches, especially once carrying some sublime implicit message.

To sum up

Here we’ve had 8 key trends worth taking a closer look at in 2022, while planning new products or re-thinking the old ones. These 8 in particular, promise the highest chances to help the customers enjoy the experience even before the first twist of the bottle’s cap. And remember, that a proven packaging supplier delivers almost as much value, as a brilliant design idea – just by making it happen the way it was meant to. If there’s anything, we’re always here for you ;)

Photos by: https://inthebag.com

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