2023 Color of the Year - Viva Magenta in cosmetic packaging

2022-12-16
2023 Color of the Year - Viva Magenta in cosmetic packaging

It’s been almost 25 years since Pantone company is challenging itself to pick the shade, which introduces color trends in art, fashion, and design and provides a tone to the upcoming year. The 2023 Pantone color is Viva Magenta (PANTONE 18-1750)

„An unconventional shade for an unconventional time”. Viva Magenta is associated with carmine, crimson red or deep raspberry. It vibrates with vim and vigor, pushing to risky challenges and giving positive thinking.

Here’s what Pantone says about it:

It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave, fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and boundaryless shade that manifests as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.

The Color Institute was looking to draw inspiration from nature and what is real in this age of technology. ​It’s the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known. Cochineal is a scale insect from which the natural dye carmine is derived.

“This beetle shows us how to survive. That hardened shell speaks of bravery and fearlessness that many of us acquired over the last two years.​​” – says Laurie Pressman, VP of the Pantone Color Institute

Sounds promising, don’t you think? From our point of view, it is the best color of the last 5 years. Bold and impetuous, at the same time a noble color for cosmetic packaging - it's a bulls-eye. In packaging design, it will look phenomenal - both as the color of the packaging as a whole and in the form of accents on labels or the color of closures. It is definitely memorable, so even we allowed ourselves to get carried away by our imagination and check how the packaging from our store would look like in Viva Magenta:

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