Peek into the future with the top Pinterest trends for 2020.

The Pinterest 100 is annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family. This year, it organized the trends into eight themes that show broader cultural shifts and changes in consumer behavior.


Get curious, see what interests you and be inspired.

Beyond Binary

From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events. In response, more companies all over the world are launching inclusive products.







Conscious consumption

A push for more eco-friendly habits is changing how we live.There’s a shift toward more conscious consumption as people reevaluate their impact. For many, that means using fewer, more sustainable products and keeping an eye on waste. Finding balance When you hear the word “wellness,” you might think of luxurious spas or relaxing getaways. But in this year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout.






Home hub

Thanks to new technology and flexible office policies, it’s never been easier to never leave home, which means big growth for industries like home decor, athleisure and delivery services. The production of homemade cosmetics will be trendy.











Internationally inspired

The world feels smaller than ever as people trade influences and traditions every which way. Today’s travelers are prioritizing meaningful activities like cooking classes and artisan visits over common tourist spots.









Responsible travel

Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places. They’re embracing cleaner transit methods, or even taking staycations instead of long-distance getaways. For others, it’s more about their cultural impact including avoiding overcrowded hot spots and picking destinations with smaller tourist scenes.









Space everything

For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real. As companies prepare for potential 2020 launch dates, people are getting lost in their outer space daydreams. Whether you’re more into the scientific or the sci-fi-riffic, you’re sure to find something to love about this year’s take on space.






90s rerun

These days, we’re living like it’s 1999. We’re seeing 90s references all over, from high-fashion runways to retro devices. For many, it’s a nostalgic rewind to a more lighthearted era. As Millennials get older, they’re reliving fond memories and bonding over shared expences.







These insights tell us that more than ever, people are thinking and acting globally and sustainably. They’re staying home to work, entertain or be entertained, and then heading outdoors to be reacquainted with nature, look for adventure, and travel responsibly.